Here's a quick tip: Registering a name by which your company will be known can be a critical marketing stage of your business. The name may determine where you will appear in an alphabetical phone book or directory listing.

For instance, if your company is going to use the Yellow Pages as its primary marketing resource, then choosing a name that places it in the middle of the list could be detrimental. 

Logically, you would want to be towards the front, or near the end to increase the chances of a customer finding your business.  Remember, a good company name will determine whether customers can easily remember your business!